Words: Mateusz Niesmialek | Photography: Sascha Schuermann / AFP

Ava Max On Tour (Finally) – that is the name of the much-anticipated concert tour featuring the singer Amanda Ava Koci, known by her stage name Ava Max. Unfortunately, the tour firstly was cancelled due to the coronavirus pandemic. However, Ava Max’s dedicated fans always had hope, and their faith was rewarded when they showed up in overwhelming numbers at the iconic O2 Shepherd’s Bush in London. The venue witnessed two consecutive sold-out shows last week on April 19th and 20th, marking an extraordinary triumph for the talented artist.

Ava Max has been a prominent figure in pop music for quite some time now. She effortlessly garners instant radio hits with every single she releases, showcasing her unparalleled knack for creating infectious tunes. Ava Max’s consistent success is truly remarkable in today’s music landscape, where a deluge of tracks floods the industry. Her second studio album, Diamonds & Dancefloors, currently being promoted on the Ava Max On Tour (Finally), was released on January 23, 2023, further solidifying her position as a pop sensation.

One striking aspect of Ava Max’s concerts is the captivating dance floor atmosphere she creates. While her music emanates a distinct club vibe, it transcends age boundaries, as evident by the diverse crowd of fans at the O2 Shepherd’s Bush in London. Young enthusiasts mingled with older individuals, defying the conventional expectations of a typical target demographic. Witnessing this phenomenon firsthand, I realised that Ava Max’s music can unify people of all ages, a testament to her universal appeal.

The concert featured a repertoire of chart-topping songs. The audience had the privilege of hearing mesmerising compositions like ‘Maybe You’re The Problem’, during which Ava invited a fan on stage, as well as ‘Million Dollar Baby’, ‘Weapons’, and her latest single ‘The Motto’, a collaboration with Tiësto. Additionally, the concert treated the crowd to Ava Max’s debut single, the wildly popular ‘Sweet but Psycho’. Ava Max’s vocals were flawless throughout the performance, showcasing her remarkable talent and leaving a lasting impression. Her polished technique and impressive vocal range seamlessly intertwined with the dynamic dance sounds, evident in songs like ‘Kings & Queens’, ‘One of Us’, and ‘Belladonna’.

The concert production was equally noteworthy, featuring a visually stunning presentation. Every element of the set design and choreography was meticulously crafted, highlighting the artist’s professionalism and meticulous attention to detail. The stage came alive with vibrant colours, mesmerising lighting effects, and captivating choreography. It was evident that Ava Max spared no effort or resources in creating an unforgettable visual experience for her fans.

The atmosphere at the concert was electrifying. The energy radiating within the O2 Shepherd’s Bush walls was unparalleled. The audience passionately sang along to every word, danced exuberantly to the rhythm of the music, and wholeheartedly immersed themselves in the joyous celebration. The concert created a sense of unity, where everyone felt part of something greater. Ava Max masterfully crafted an atmosphere filled with positive energy and pure bliss that resonated throughout the event.

Ava Max’s tour is undoubtedly a milestone in her career, solidifying her position as a rising star and leaving a trail of unforgettable memories in the hearts of her fans. Her unwavering dedication to her artistry and ability to connect with her audience makes her a pop music gem. I, like many others, eagerly await the opportunity to see Ava Max on stage once again and immerse myself in the brilliance of her talent.